.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to running into billions in financial backing every year, have increased almost $360 thousand up until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That slowdown results from market concentration, increased governing pressures, as well as economic uncertainties.ADWEEK spoke to five VCs who remain to purchase adtech firms, even with these problems, concerning what they are actually seeking as well as what they avoid. Probably unsurprisingly, these investors are targeting possibilities in privacy-focused innovations as well as industry-specific areas like connected television.